Privacy Policy

Last updated: June 24, 2026

Franchise Lab ("we," "us," or "our") operates the website franchiselabsports.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

By using Franchise Lab, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly

When you set a display name on the leaderboard, we collect:

Display name or username (optional — you can play as a guest)
Game scores and results submitted to the global leaderboard

No account creation, email address, or password is required. All games are fully playable without signing in.

Information collected automatically

When you visit Franchise Lab, we automatically collect certain technical data through Google Analytics, including:

Pages visited and time spent on each page
Browser type and operating system
General geographic location (country/region level, derived from IP address)
Referring website or search query
Device type (desktop, mobile, tablet)

This data is aggregated and anonymized. We cannot identify you personally from analytics data alone.

Device identifier

We generate a random device identifier stored in your browser's localStorage and cookies. This identifier is used to track your scores on the leaderboard across sessions. It does not contain personal information and is not linked to your identity.

2. Cookies and Tracking Technologies

We use cookies and similar technologies including localStorage for the following purposes:

Analytics (Google Analytics): Cookies are used to understand how visitors use our site — which games are played, how long sessions last, and where visitors come from. You can opt out via Google's opt-out tool.
Advertising (Google AdSense): We use Google AdSense to display advertisements on this site. Google AdSense uses cookies to serve ads based on your prior visits to this website or other websites. You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out at aboutads.info.
Game progress (localStorage): We store your game scores, display name, and device identifier in your browser's localStorage to enable leaderboard participation and score tracking across visits.
Firebase: Our leaderboard is powered by Google Firebase Firestore. Firebase may collect diagnostic and usage data. See Firebase Privacy.

Most browsers allow you to control cookies through their settings. Disabling cookies may affect site functionality and may result in generic (non-personalized) ads being shown instead.

3. Google AdSense and Advertising

Franchise Lab uses Google AdSense to display third-party advertisements. Google AdSense is an advertising service provided by Google LLC.

Google uses cookies (including the DoubleClick cookie) to serve ads based on your visits to this and other websites on the internet.
Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites.
Users may opt out of personalized advertising by visiting Ads Settings.
Alternatively, users can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info.

For more information about how Google uses data from sites that use its advertising services, see How Google uses data when you use our partners' sites or apps.

4. How We Use Your Information

We use the information we collect to:

Operate and improve the games and site experience
Display your scores on the global leaderboard
Understand which games and features are most popular
Respond to support requests you send us
Detect and prevent abuse or technical issues
Display relevant advertising through Google AdSense

We do not sell your personal information to third parties.

5. Third-Party Services

We use the following third-party services that may collect data according to their own privacy policies:

Google Analytics — website traffic analysis. Google Privacy Policy
Google AdSense — advertising. Google Privacy Policy
Google Firebase — leaderboard database. Firebase Privacy
Buy Me a Coffee — optional donation platform

We are not responsible for the privacy practices of third-party services.

5. Data Retention

If you have an account, we retain your account data for as long as your account is active. You may request deletion of your account and associated data at any time by contacting us.

Analytics data is retained according to Google Analytics' default retention settings (26 months).

6. Children's Privacy

Franchise Lab is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

7. Your Rights

Depending on your location, you may have rights including:

Access to the personal data we hold about you
Correction of inaccurate data
Deletion of your account and associated data
Objection to certain types of processing

To exercise any of these rights, contact us at support@franchiselabsports.com.

8. Security

We take reasonable measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last updated" date. Continued use of Franchise Lab after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

Email: support@franchiselabsports.com
Website: franchiselabsports.com